August 2024 toy rankings show top franchises thriving in digital engagement, with immersive experiences driving growth.

Immersive experiences now surpass mobile apps in engagement, transforming digital strategies for beauty, retail, and apparel.

With one more modest year, interactive entertainment is set to rebound in 2025. Download the full report.

Hasbro leads the pack in digital gaming revenue among traditional toy brands, generating nearly $3 billion annually.

It's not just about creating new revenue streams but about fostering deeper, more personal connections between consumers and brands.

Favored franchise Fallout showcases transmedia success and potential for cross-platform storytelling in gaming and entertainment.