NAVIGATE THE NEW ECONOMICS OF PLAY

We help brands digitally connect with consumers

ALDORA bridges the interpretation gap between raw metrics and actionable intelligence in gaming’s $250 billion ecosystem. As digital engagement evolves toward immersive participation, brands need more than analytics—they need strategic guidance that quantifies their true value where modern consumers form meaningful relationships.

Industry-Leading Expertise

Gaming operates at the intersection of technology, creativity, and commerce—where understanding structural market dynamics reveals strategic opportunities hidden to conventional analysis. ALDORA’s founder, Joost van Dreunen, brings academic rigor and practitioner insights to C-suite leaders navigating this rapidly evolving landscape.

Comprehensive Analysis Framework

Traditional engagement metrics fail to capture gaming’s multidimensional impact. ALDORA’s proprietary methodology examines how brands create and capture value across five crucial behavioral dimensions—revealing opportunities in an ecosystem where traditional boundaries between entertainment categories have dissolved.

Strategy and Interpretation

Market intelligence acquires value only when translated into action. ALDORA transforms fragmented metrics into coherent strategic guidance—providing the crucial difference between having information and knowing how to capitalize on it. This clarity validates executive intuition and identifies emergent opportunities before they become obvious.

Our key solutions

Gaming’s evolutionary arc creates distinct strategic imperatives for different market participants. ALDORA’s intelligence helps organizations quantify cross-platform value where conventional metrics consistently underestimate impact. Our methodology reveals where consumer relationships form at critical market inflection points, guiding both strategic positioning and tactical execution.

Strategic Consultation

Our executive-level consulting validates your strategy with data, transforming how you approach interactive entertainment. Led by Joost van Dreunen, we provide expert guidance for brands entering gaming or optimizing their current position, ensuring meaningful connections with audiences seeking creative digital experiences.

Unified Number

Our proprietary Unified Number metric delivers a comprehensive measurement of your brand’s reach and spend across the gaming ecosystem. This exclusive methodology quantifies cross-platform value, tracks performance, benchmarks competitors, and identifies untapped opportunities where traditional engagement methods fall short.

Comprehensive Research

We deliver actionable intelligence tailored to your market segment, revealing emerging opportunities and benchmarking against competitors. Unlike traditional data providers, we don’t just show what’s happening—we help you understand why it matters and how to capitalize on it in the interactive entertainment space.

Intelligent Dashboard Platform

Our interactive dashboard provides both guided analysis and self-service data access to monitor performance and identify trends. We combine comprehensive data across five key behavioral dimensions with strategic interpretation that transforms metrics into meaningful action your business can implement.

Why ALDORA? Knowledge and Strategy

We’re your strategic partner in navigating the complex world of interactive entertainment. In an era where games serve as the center of digital engagement, brands need more than raw numbers—they need actionable intelligence that translates into meaningful connections with consumers.

 

For consumer-facing brands, mastering meaningful participation in these online environments has become a critical factor in achieving success and relevance. Our expertise spans the five critical dimensions of digital behavior: Play, Watch, Connect, Create, and Spend, giving you comprehensive insights that drive real results.

 

Partner with ALDORA to transform your approach to interactive entertainment and ensure your brand thrives in the digital frontier where tomorrow’s consumer relationships are being forged today.