ALDORA was founded on a fundamental market observation: gaming follows distinct evolutionary cycles that reshape where value is created and captured. Founded by Joost van Dreunen, who built and sold SuperData Research to Nielsen, the firm brings an economic lens to interactive entertainment’s complex value chain.

This perspective emerged from van Dreunen’s position at NYU Stern School of Business, where he teaches the business of games, and through his book “One Up: Creativity, Competition, and the Global Business of Video Games.” His weekly SuperJoost Playlist newsletter has established him as a trusted voice tracking the industry’s structural transformations.

This unique combination of academic research, market intelligence, and strategic foresight enables ALDORA to deliver analysis that transcends surface trends—identifying inflection points where emergent patterns signal strategic opportunities in this rapidly evolving market.